Knowing letter spacing
What catches your eye? A headline that has been boldly typed or a headline In small? We hope it's obvious to choose the former. Again there too, a headline that has the right font, spaced at right intervals and the apt font colour catches our glimpse and turns our eye towards it.
We all know that graphics are the backbone of digital media marketing today. So everything you see via digital mode has been linked to graphics in one way or the other. In such a scenario, we would love to highlight the importance of having a headline that has been checked thoroughly for all segment, thespacing being the first!
The distance between each pair of words has a great impact on the content. Space should be easy for the eye to coordinate with and quick for the brain to pick.